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Category: Sober Living

Cognitive Dissonance: Theory, Examples & How to Reduce It

Being paid $20 provides a reason for turning pegs, and there is, therefore, no dissonance. When someone is forced to do (publicly) something they (privately) really don’t want to do, dissonance is created between their cognition (I didn’t want to do this) and their behavior (I did it). In the world of business and commerce, […]